Accounting firms cannot ignore the advantages of having a strong social media presence in today’s digital age, as this is a major way to boost their online presence. There are over 3.8 billion people active on various social media platforms, so firms can leverage this to build their brand without spending heavily on marketing. Moreover, people use social media to share their positive experiences which is a very useful form of marketing for any enterprise.
There are plenty of social media platforms out there like Facebook, Instagram, Pinterest. So it becomes very important to choose the right social media platform for your accounting firm. The best bet would be for accounting firms to focus their energy on one platform, namely LinkedIn.
LinkedIn boasts over 500 million users and consists of business professionals and organisations. This is a huge pool of potential clients who could benefit from specialized accounting services, information and knowledge sharing.
Here are 6 pertinent reasons as to why an Accounting firm would need a social media presence in 2022:
1. Increased website traffic
One of the many benefits of social media is that you can share your website content on the platform. Every blog or article you have ever written will breathe new life as social media posts can drive more traffic to your accounting firm’s website. As more people visit your website, they can learn more about your services. This is a great way to find more potential clients who can benefit from your accounting services. Moreover, you have the added benefit of improving your firms visibility as more people will visit your website and spend more time on it.
2. Reduce marketing spend
Traditionally, digital marketing includes paid ads on search engines like Google and Bing. But, without constant monitoring, you may find yourself spending a lot of money on this approach without seeing any concrete results. If you want to save your accounting firm some money while getting consistent results, you should consider incorporating social media into your marketing strategy. You can leverage the platform’s unique algorithm to share your knowledge and expertise with people who need it without spending indiscriminately. Also, this is a great way to grow your network and learn about the latest developments in accounting.
3. Attract new talent
Accounting firms survive by hiring and training young talent, and social media is the best way to attract the best new talent. Most potential employees use the internet while looking for job opportunities and researching employers. If you don’t have an active online presence, aspiring accountants will be discouraged from joining your organisation since they will think you don’t have any real work. Although unorthodox, having an active Instagram or Facebook profile is a great way to showcase company culture and news to potential recruits.
4. Build a community of accountants
Social media is a great place to connect with like minded people and grow your network. As you post more and interact more with your audience, you will create a small community of accountants with whom you can share your love for the subject of accounting and discuss the latest news and advancements in the field. This is definitely one of the more attractive sides of social media.
5. Showcase your firm’s offerings
Accounting is a vast subject and most clients are not educated on its nuances let alone understand how accounting firms can help them. Using social media, accounting firms and accountants can promote their services to the world and help potential clients find them. As you continue to post relevant content regularly on your social media channels, your name will grow to become synonymous with accounting and your organisation’s name will pop into the public’s mind first when thinking about accounting. Also, you can help teach an untrained population what accounting is about and fill the knowledge gap.
6. Establish yourself as a thought leader
Money is a sensitive subject and businesses will always look for someone they can trust to handle their finances and taxes. When you share your ideas and expertise on social media, you are not just showcasing your knowledge in the field of accounting but also building people’s confidence in the skills and abilities of your accounting firm. Further, becoming a thought leader could translate into additional sources of income in the form of accounting courses and webinars for aspiring accountants.
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